While at the National Stationery Show I had the pleasure of meeting Marichelle of Heart Handmade. I confess that I had not heard of this blog before but after checking it out I quickly subscribed to the RSS feed and it’s one I always check first in my Google Reader when there’s a new post. She has a regular column called “Retail Therapy” where she interviews shop owners and “finds out what really goes on behind the register”. Today Stem, a new Sweetbeets retailer, was featured. Click here to read the interview!